Compare Gen Z and Millennial marketing strategies for sunglasses.

While marketing strategies can vary based on specific brands, target audiences, and market trends, I can provide a general overview of some key considerations when marketing sunglasses to Generation Z (Gen Z) and Millennials. It's important to note that these generational categories are broad and there can be individual variations within each group. Gen Z Marketing Strategies for Sunglasses: 1. Digital-First Approach: Gen Z is known for being highly digital and tech-savvy. Marketing strategies should prioritize online platforms such as Instagram, TikTok, and Snapchat. Leverage influencers and user-generated content to create an authentic brand image. 2. Sustainability Focus: Gen Z is environmentally conscious, so highlighting sustainable and eco-friendly materials in both product design and marketing can be appealing. Emphasize ethical manufacturing processes and transparent supply chains. 3. Personalization: Gen Z appreciates personalized experiences. Brands can offer customizab...